For the past 4 years, I have had the privilege of working for a company that gave me the room to grow and experience new areas of Digital Marketing. I was challenged and encouraged to implement my own ideas and processes when it came to a Digital Marketing strategy and for that, I am forever grateful. See, I was pushed, but not too hard, to learn the ins and outs of Digital Marketing on a different level. It wasn’t just “Social Media this” and “Flier that”, it was a chance for me to grow and learn all of the wonderful things that Digital Marketing has to offer a business. In those 4 years, I developed such a strong passion for Digital Marketing because I saw that if done right, it could really work.
My biggest frustration with Digital Marketing was and still is today that it is not the easiest, black and white action to track. So for the first year, maybe two, of learning about Digital Marketing, I got so frustrated because I felt like I was wasting my time. I had no way of seeing results for my actions. It was really quite discouraging.
But then, after being encouraged to take my Digital Marketing knowledge to the next level, I began learning about all the great tools that are available to actually see if what your doing is working. That’s the point when Digital Marketing became fun and even more challenging for me. Each week, each month was another chance for me to beat my previous numbers.
As my passion began to grow, I began to see that Digital Marketing really wasn’t that challenging. It was like cooking. I love to cook, so I began to think of it like one of my Pinterest crockpot recipes.
To get a good finished dinner, you need to have a good recipe. (Unless your Julia Child or something, which I’m not). A good recipe will have ingredients to make that dinner entree become a reality and a success. Digital Marketing is just the same. You need to develop that strategy and then put in the right amount of ingredients and time to make it successful.
Now I’m not saying that my ingredients are always going to make my strategy or my ideas a success, but what I can say is that I’ve seen success come from this strategy. By implementing all of the steps or even just a few you can begin to see the numbers grow too.
So that’s why I’m starting my own business because I want to share my successful strategy with other small businesses who are discouraged and frustrated with Digital Marketing. I want to work individually with companies to share my passion and success and continue to do what I love and what I really do believe can work for my Clients.
I’m so excited to start this journey and can’t wait to see what the future has in store!
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